Brand promise

QUALITY FOR LIFE! That’s the brand promise of AL-KO GROUP. As a global player among German SMEs, we strive for more: More quality of life, more sustainability, and more satisfaction for our customers and employees worldwide!

Home

Company

Brand

Our philosophy

For us, QUALITY FOR LIFE means not only inspiring our customers with innovative and highly reliable technical solutions, but also that our products and services offer a sustainable contribution to improving quality of life for society as a whole.

Vision

We strive for more. Our goal is to globally improve quality of life for our customers, business partners and employees. Improvement requires constant progress, and we understand the opportunities which arise from our globalized markets in this respect. Acting with the utmost dynamism and flexibility, we are ready to rapidly and reliably take up these opportunities. This is the basis for implementing real innovations that achieve QUALITY FOR LIFE.

Mission

Our guiding principle, QUALITY FOR LIFE, stands for the unique product and service quality offered by AL-KO. Comfort, joy and safety are the crucial elements for achieving customer satisfaction. We have built this foundation for our company over the course of our 90-year history.

Brand identity

Safety, comfort and enjoyment are the key components of life and at the same time the expression of what we do. Behind the AL-KO brand is a global company that has committed itself to an emotional message: QUALITY FOR LIFE!

Brand values

Human

People are at the core of everything we do.

Dynamic

We adapt to new challenges with flexibility.

Trustworthy

Our customers can always rely on our word.

Confidence

We are known for our performance and technical expertise.

Brand history

It’s not just our company history that goes back a long way! The appearance of the AL-KO brand logo has also been repeatedly redeveloped since the early 1950s.

To the complete AL-KO company history

Brand usage

The AL-KO brand is used by the independent companies AL-KO Gardentech, the AL-KO Vehicle Technology Group and AL-KO Airtech.

Garden tools from AL-KO Gardentech, air conditioning technology products from AL-KO Airtech and all chassis and underbody components for trailers, leisure vehicles and light commercial vehicles from AL-KO Vehicle Technology proudly bear the AL-KO – QUALITY FOR LIFE brand logo.